DISCLAIMER* This is a non-commercial project for educational purposes and is not intended to represent or replace the original brand
BRAND EXTENSIONS
DISCOVERY DELIVERABLES
The Segway Travel Planning reinforces the mission of inspiring people to access any part of the world by providing them insight to find opportunities for distant travel.
Booking.com
DIFFERENTIATION
Normally travel agencies would only help set the travel necessities and accommodations for the trip, but they never set down and taught their users of everything about preparing to travel or how to manage themselves to have time to make plans for a trip, which is why it’s the intended purpose for Segway Travel Planning.
ED1 | EDUCATION
SEGWAY TRAVEL PLANNING
Understanding greater insight in time management and budgeting
Segway Travel Planning are sessions set with the staff to help users know how to set a schedule and manage their finances so that they can get an idea of what to expect when traveling to distant regions.
MISSION FOCUS
SIMILARITY
SE1 | SERVICE
SEGWAY LOCATION FINDER
Knowing where to go and what to do next even when you’re lost
Segway Lost Aid is an emergency service provider when a user is lost in a different country or is stuck with no where to go, the staff will provide them with instructions of where to go and what accommodations that they would need to get.
MISSION FOCUS
The Segway Location Finder reinforces the mission of inspiring people to access any part of the world by providing resources that allows them to safely navigate and find refuge.
SIMILARITY
911//Google Map
DIFFERENTIATION
Segway Lost Aid would give more in-depth instructions and feedback on where to go next since a live personal is operating this serivce. The idea is to have the user be more reassured and less likely to panic when another person is beside them helping.
LINKED TO
Segway Route System
Go out of your way and change someone’s life
CO2 | CO-BRANDING
MISSION FOCUS
SEGWAY ABROAD PROGRAM
Segway can partnerup and form relationships with GoAbroad.com (an international volunteering website) and use its programs to give users a chance to learn about and improve the living conditions and hardships of those in different lands.
The Segway Abroad Program reinforces the mission of inspiring people to access any part of the world by providing them opportunities to travel to foreign lands and aid the plights of others in poorer environments.
SIMILARITY
Workaway//WWOOF
DIFFERENTIATION
There will be a selective process that examines and interviews volunteers to see which program is most suited to them. This is done so that the selected volunteer isn’t too overwhelmed with the responsibilities and the residents are not burdened with incapable personal.
LINKED TO
Segway Social Therapy