DISCLAIMER* This is a non-commercial project for educational purposes and is not intended to represent or replace the original brand
BRAND EXTENSIONS
CONNECTION DELIVERABLES
PR2 | PRODUCT
SEGWAY DATA COLLECTOR
Store and share information anywhere in the world
The Segway Data Collector connects, stores, and translate all documents, files, and data in any device that’s been used by the user.
MISSION FOCUS
The Segway Data Collector reinforces the mission of inspiring people to access any part of the world by providing them a resource that allows them store, share, and access information anywhere.
SIMILARITY
iCloud
DIFFERENTIATION
With all this documentation being stored in one place, similar to other applications. But what makes Segway Data Collector different is that the text can be translated to other languages, which allows anyone from different backgrounds, be able to understand the content in the files/documents.
LINKED TO
Segway Journal Messenger
PR3 | PRODUCT
SEGWAY JOURNAL MESSENGER
Memorialize events and share experiences with others
This would be a messenger app for travel that archives new places that the user never went before and connects to people that share similar experiences. It makes sure to store any details that the user expressed during their journey (details involving the distance, weather, residents, culture, etc.)
MISSION FOCUS
The Segway Journal Messenger reinforces the mission of inspiring people to access any part of the world by bookkeeping their travels and sharing their memories with like-minded people
SIMILARITY
Slack//Instagram
DIFFERENTIATION
Segway Journal Messenger leans more towards a open and free form of personal entries that creates a group based on the system, whereas Slack is all about busines and matters that relates to connecting and sharing information is done so more formally and synchronized. .
LINKED TO
Segway Online Platform
Sharpening one’s senses and physical prowess
EX1 | EXPERIENCE
MISSION FOCUS
SEGWAY TRAVEL CLUB
Segway Travel Club is a camp for users that’s geared towards traveling different types of terrains and environments so that they can grasp and be more accustom towards unfamiliar areas.
The Segway Travel Club reinforces the mission of inspiring people to access any part of the world by exposing them to new environments and adapting accordingly
SIMILARITY
Outdoor Industry Association
DIFFERENTIATION
Most of the outdoor activity groups mainly consist of individuals who are already well-versed and passionate of the wilderness, but Segway Travel Club is created to inspire new comers who aren’t well-off in unfamiliar environments, and have them grow and draw a new perspective for themselves.
LINKED TO
Segway Fitness Center