SEGWAY

CHANGING THE WAY YOU MOVE

SEGWAY HISTORY

WHO IS SEGWAY?

Dean Kamen founded Segway Inc. in 1999, which created and designed the Segway PT (Personal Transporter). Segway PT was a electric motorized two-wheeled personal transporting sehicle that was created as a convenient mean of travel around cities and towns. Maneuverability during these travels was designed to be easily operated as the vehicle manages to stay upright due to its gyroscopes, moving according to the direction in which the rider leans.

But despite its simple operation system and beneficial intentions, the Segway PT soon became a failure due to simply not having a clear direction in its marketing plans, trying to cater to everyone, and not anticipating travel regulations.

PAST–PRESENT

Segway Inc. was an American manufacturer, founded in 1999 and was made to develop non-medical applications. They made their strive when they introduced and launched Segway PT in 2001 when it was publicly displayed in ABC’s Good Morning America program, the initial early pricing was around $5,000. The company was expecting to ship 100.000 units within the first 13 months of it launch, however it only sold 40,000 units.

Later when it was commercially available in 2003 with 3 separate models, it only sold 6,000 units total. In 2006, they announce new models in their category; the x2 was designed to cater in traversing in mountain terrain, where as the i2 was more inclined in traveling in city areas. But despite the variety it only moved 23,500 units. Things got even worse when in all units of that year were recalled due to glitches in the system causing riders to get hurt.

In the following years in 2009 and have only sold 50,000 units, investors and CEO Dean Kamen were starting to see a steep decline in Segway PT after spending $100M in developing the product. Later in 2015 it was sold and bought by Ninebot, thus ending Segway with only 140,000 units sold.

SEGWAY TIMELINE

NEW IDENTITY

The main visual purpose for devloping this combinational mark is to capture the core essence of the brand’s previous and current values, thus aesthetically its design matches the style and sense of what your might see when traveling. The reasons I developed this in multiple versions, in both wordmark and symbol, is so that there’s more practical options when having to present my logo in small point sizes.

STRUCTURE

There is a consistent component in play that connects and maintains the the form of the brandmark that guarantees even spacing and equal distance between elements, the symbolic and typographic portions. Using the “S” from the logo is incorporated as a mediator between the outline/edges of the logo and the space surrounding it. Thus acting as a margin around the brandmark without having
to worry about clumbs of content intersect within the brandmark’s space.