DISCLAIMER* This is a non-commercial project for educational purposes and is not intended to represent or replace the original brand
BRAND EXTENSIONS
ADVENTURE DELIVERABLES
CO3 | CO-BRANDING
SEGWAY AIR MAPPING
See where you are on the ground up in the sky
Segway can partner-up and form relationships with Via Transportation (a global transit tech company) and use Via’s transit system to make a customized route platform that’s able to operate multiple travel and commission services, being more efficient in the travel time and experience for the user.
MISSION FOCUS
The Segway Air Mapping reinforces the mission of inspiring people to access any part of the world by providing them tools that allows them to see the condensed terrains and environment that surrounds them.
SIMILARITY
MapBox//MapTiler
DIFFERENTIATION
When service or connection to the web is unavailable, this will be implemented more as a personally owned cartography map maker that charts the location of the user so that they’re more aware of the current conditions of their surroundings and their positioning. .
CO1 | CO-BRANDING
SEGWAY ROUTE SYSTEM
Gain control and decide where you want to go
Segway can partner-up and form relationships with Via Transportation (a global transit tech company) and use Via’s transit system to make a customized route platform that’s able to operate multiple travel and commission services, being more efficient in the travel time and experience for the user.
MISSION FOCUS
The Segway Route System reinforces the mission of inspiring people to access any part of the world by providing them control over where they want to go and how they might get there.
SIMILARITY
Waze App
DIFFERENTIATION
This is designed to indicate travel routes that best suits the desires and needs of the user. Most GPS just picks the fastest routes to get to their destinations, but Segway Route System is customizable and designed for long travels and will notify users of any landmarks, memorable sightings, or noticeable events that the user would like to see/experience.
Gain awareness and always know what’s happening around you
SE2 | SERVICE
MISSION FOCUS
SEGWAY AREA NOTICE
Segway Area Notice is a service provider that tracks/updates/notifies users of any major current or upcoming events within any location that they are currently at.
The Segway Travel Club reinforces the mission of inspiring people to access any part of the world by being more aware of events within their current are
SIMILARITY
Siri
DIFFERENTIATION
Without having to manually input reminders or ask about them, this system will automatically notify the user of any events that aligns/connects to the user’s likes or interest.